Privacy notice

Last updated 22 October 2026

This notice explains what personal information we collect when you use guidedorchestration.com and the Knowledge Lock demo at knowledge-lock.com, why we collect it, and your rights. We keep it short and specific. If anything is unclear, contact us using the details below.

Who we are

Guided Orchestration Ltd is the controller of your personal information. We are a company registered in England (company number 16920232). Our registered office is 3rd Floor, 86–90 Paul Street, London, EC2A 4NE, England.

For anything about your personal information, email privacy@guidedorchestration.com or write to us at our registered office.

What we collect and why

What	When	Why we use it	Legal basis	How long we keep it
Name, email, company, the type of enquiry and your message	You use the contact form	To reply to you and, if you ask, to talk about working together	Our legitimate interests in responding to enquiries, or steps you ask us to take before a contract	Up to 2 years after our last contact, unless you become a client
Work email, the paper you unlocked and when	You unlock a white paper	To give you the full paper, and so we know who is reading our work	Our legitimate interests in providing the paper and understanding interest in it	Up to 2 years
Work email	You tick "Email me when the next paper is out"	To email you when we publish a new paper	Your consent, which you can withdraw at any time	Until you unsubscribe or ask us to stop
Pages visited, referring site, country and region, browser, device type	You browse guidedorchestration.com	To understand which pages and posts are useful, in aggregate	Our legitimate interests in improving the site	Reported in aggregate only (see Analytics)
Text you type into the demo, such as requirements and questions	You use the Knowledge Lock demo	To run the demo, including sending the text to AI models for review	Our legitimate interests in demonstrating our product	Up to 12 months
Your IP address, in a scrambled form	You use AI features in the demo	To apply fair-use limits and protect the demo from abuse	Our legitimate interests in keeping the demo available and secure	Up to 48 hours
Server logs, including IP addresses	You visit either site	To run, secure and fix the sites	Our legitimate interests in running secure websites	Kept by our hosting provider for a short period

If you become a client, we keep the records we need for the contract and for tax and accounting law, usually for 6 years after the contract ends.

We do not sell your personal information, use it for advertising, or make decisions about you by automated means that have legal or similarly significant effects.

The Knowledge Lock demo

The demo is for trying out the product with the fictional scenario provided. Please don't enter personal, confidential or sensitive information into it.

Text you enter is sent to AI model providers (Anthropic, OpenAI and Google) so their models can review it.
Records you lock in the demo can be seen by anyone who has the link.
Locked records are designed not to change, but we can delete a demo record on request. Email us with the link to the record.

Analytics

We use Vercel Web Analytics to count page views. It doesn't use cookies. Visitors are counted using a scrambled value made from the incoming request, which Vercel discards after 24 hours. We only see aggregated figures, not individual visitors. Links we share on social media may include tags (such as utm_source=linkedin) so we can see which posts bring people to the site.

Cookies

We set one cookie, and only after you unlock a paper.

Cookie	Purpose	Duration
`go_insights`	Remembers that you have unlocked our papers, so you don't need to enter your email again	12 months

This cookie is strictly necessary to give you the content you asked for, so we don't ask for consent to set it. It doesn't contain your email address. You can delete it in your browser settings at any time; you will then need to unlock papers again. We don't use advertising or tracking cookies, and the demo sets no cookies.

We use these service providers to run our sites. They process personal information on our behalf and only on our instructions.

Provider	What they do for us
Vercel Inc.	Hosts both websites and provides analytics
Resend	Delivers emails from the contact form and paper unlocks, and holds the list of people who asked for new-paper emails
Supabase Inc.	Hosts the demo's database
Anthropic, OpenAI and Google	Run the AI models that review text in the demo
Our email provider	Holds the emails we send and receive

We may also share information if the law requires it, or with professional advisers such as our accountants and lawyers.

International transfers

Some of these providers are based in, or store data in, the United States or other countries outside the UK. When personal information leaves the UK, we make sure it is protected. We rely on UK adequacy regulations, including the UK Extension to the EU–US Data Privacy Framework for certified providers, or on the International Data Transfer Addendum to the European Commission's standard contractual clauses.

Your rights

You have the right to:

ask for a copy of the personal information we hold about you
ask us to correct information that is wrong or incomplete
ask us to delete your information
ask us to restrict how we use it, or object to our using it
ask for information you gave us in a format you can reuse elsewhere
withdraw your consent at any time, where we rely on it. Every new-paper email includes an unsubscribe link.

To use any of these rights, email privacy@guidedorchestration.com. We will reply within one month. We may need to confirm who you are first.

Complaints

If you are unhappy with how we have handled your personal information, please tell us first, by email at privacy@guidedorchestration.com or by post to our registered office. We will:

confirm we have received your complaint within 30 days
look into it and keep you updated
tell you the outcome, usually within 3 months

If you are still unhappy, you can complain to the UK's data protection regulator, the Information Commission (still known as the ICO), at ico.org.uk/make-a-complaint or on 0303 123 1113.